Websites & Digital marketing
chef jeff catering
From 2021 to 2023, I worked with a small, family-operated catering business in Minneapolis. They were enduring and even recovering from Covid but it was a critical time for the owner and business manager to step out of daily operations.
If you’re a business owner, you probably know how challenging that process can be. It came with lots of conversation and planning, as well as hiring, systems development and management.
Once we could sustain increasing business, we were able to put some time into the website, which was originally built by the business manager in 2016.
One major missing factor in the website was attention to branding: what made them different? Why were they good at this? Where were they heading, and why?
With some much-needed attention, the website became a more accurate representation of them by highlighting things they were proud of and offerings that they wanted to grow.
Website Refresh
About Us - Before
About Us - After
Corporate Catering - Before
Corporate Catering - After
Weddings - Before
Weddings - After (Specialist)
Weddings - After (Explore)
Weddings - After (Details)
Website Expansion
Culture
Story
Values
Vision
Landing Page - General
Landing Page - Weddings
chef
jeff
catering
During my time at Chef Jeff Catering, the team expanded from 2 fulltime employees (the owner and business manager) to 8 employees.
We built the company’s first ever client administrative team. We maintained their first ever year-round team, and sustained payroll during the notoriously slow first quarter. We developed an HR record keeping system, created a core leadership team that met regularly, survived an unplanned move and got settled in the first autonomous and self-managed space in the company’s history.
I learned a lot from witnessing these folks and working in this business. I’ll am grateful that they invited me all the way in and allowed me to grow with them.
